Many prosecutors start their careers as state prosecutors or public defenders. After a brief career working for the government they eventually opened their own private practice. However, when they open up their private practice, there is one important problem they encounter: they no longer get a steady paycheck. Click here to find more about Stroleny Law, P.A. are here.
Clearly new defense lawyers realize they take a risk by “moving alone.” Unfortunately many of these new lawyers don’t fully understand how to start generating their own customer base. Any successful private law practice understands that you must generate your own clients to keep your practice afloat.
The question becomes “how do I start a new practice and gain new clients to stay alive” in every new private criminal attorney head? “The answer is not simple, but the solution is.
Advertising is the key to growing and succeeding in every new business. If you’re new to any market or industry, the odds are that this industry consumers don’t know who you are. If you are new to criminal defence, the odds are very slim that people who have recently been arrested know who you are. The approach is to let them know quickly who you are through exposing yourself by successful advertising.
Criminal defense attorneys have many forms of advertising: TV ads, billboard ads, radio ads, yellow page listings, search engine optimization, search engine advertising, and direct mail advertising. Current criminal defense lawyers do not have a large budget and ads on cable, radio and billboard may not be a choice. A yellow page listing is needed, but is not near as effective anywhere as it might have been 20 years ago.
Upgrading your search engine, upgrading the firm’s website to position you high in search results, is gradually becoming a crowded and inefficient advertising tool. As more attorneys have “optimized” their platform, the less probable the website would rank high on the search results. Search engines are constantly changing their formulas, and the website may be “optimized” for today but future updates may be required.
Search engine advertising lets you show up at the top of the search results. This can be extremely costly for any prosecutor. The cost-per-click for search engine advertising might be as high as $20 for criminal defense attorneys. This ensures that it will cost you $20 each time anyone clicks on your online ad. That can be very expensive, and it can be very ineffective if your ads are not set up correctly.
That leaves attorneys with one more option: direct mail ads to recently arrested people. Do not underestimate the power of ads by direct mail. Direct mail advertising can provide the highest return on investment compared to any other method of advertising for criminal defense attorneys. You have a great source of leads with direct mail advertising, specifically mailing to those people recently arrested, and can target individuals who need immediate legal help. Direct mail ads can become the ultimate source of customer support for any criminal defense lawyer.
Contacting those who have been recently arrested directly not only gives you the opportunity to introduce you to numerous individuals at the same time, it also introduces you to clients when they are most in need of a lawyer. One of the few ways in which you can be involved about reaching out to a potential client is also direct mail ads for criminal defense attorneys. Instead of hoping that they will find you by themselves, find them and let them know who you are.